In-Sted is a 300m2 concept-store in Lyon. A coffeeshop, photo studio and renting space, In-Sted is a place where you can meet creative people and where projects can happen.
Alguna studio realised their brand identity and website.
Since 5 years, the studio is helping projects and companies with their brand identities and web experience.
Alguna was created in 2011 by the designer Olivier Roche, who developed his graphics and web development technics in France, Spain and Switzerland for agencies and international brands.
The areas the studio had the chance to collaborate with are : the culture, art, interior design, architecture, sports, advice and innovative services companies.
Expertise: Art Direction, Logo premium Brand Identity, Design and Web Development (html5, css3, jQuery, Wordpress).
The word alguna, in spanish, is used to define unknown quantity ; within the studio, means the necessity in design to alaways adapt to unknown and different contests.
Each project is different: the objective, the idea, the technique used ... Only the organisation's plan remains the same:
Communication is king. To insure the best result of a project, we need to define together each detail of it, understanding its span but also its boundaries.
Design isn't magic. As each project is different from any other one, this stage is related to studying, brainstorming and sketching some eventual axis of creation.
Form is as much important as function. After validating together the creative lines of the scheme, it's time to up sleeves and designing each part of the project.
The final straight. Last step, but probably the most important that includes final touches, providing the materials created and explaining the way you can use them.