Right Draw

Right Draw

Creation of the branding for Right Draw's services, taking as inspiration the shape of a pencil that is used at the begining of most of the creations (written, drawen, music sheet ...

Client: Right Draw

Work: Branding

LOGO and icon

The upper letters are dissociated to make them "dance". The inside of the "A" reuses the shape of a pencil.

Colors and fonts

the colors are inspired by the old pencils.
In contrast, the studio decided to use a rigid and strong font.

Pattern

A geometric pattern was created to go with all different communication media supports.

ALGUNA STUDIO

Since 5 years, the studio is helping projects and companies with their brand identities and web experience.

Alguna was created in 2011 by the designer Olivier Roche, who developed his graphics and web development technics in France, Spain and Switzerland for agencies and international brands.

The areas the studio had the chance to collaborate with are : the culture, art, interior design, architecture, sports, advice and innovative services companies.


Expertise: Art Direction, Logo premium Brand Identity, Design and Web Development (html5, css3, jQuery, Wordpress).

AVAILABLE FOR FREELANCE

The word alguna, in spanish, is used to define unknown quantity ; within the studio, means the necessity in design to alaways adapt to unknown and different contests.

Each project is different: the objective, the idea, the technique used ... Only the organisation's plan remains the same:

  • 1

    BRIEF

    Communication is king. To insure the best result of a project, we need to define together each detail of it, understanding its span but also its boundaries.

  • 2

    ANALYSIS

    Design isn't magic. As each project is different from any other one, this stage is related to studying, brainstorming and sketching some eventual axis of creation.

  • 3

    DESIGN

    Form is as much important as function. After validating together the creative lines of the scheme, it's time to up sleeves and designing each part of the project.

  • 4

    DELIVERY

    The final straight. Last step, but probably the most important that includes final touches, providing the materials created and explaining the way you can use them.

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ALGUNA STUDIO


+336 38 71 93 77
7 rue Rachais
69003 Lyon / France